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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to bizcardcolorado.com.

BUSINESS CARD FACTORY OF COLORADO PRESENTS
APR
15
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Bert McCaffrey & Gary Riedel
The Way I See It
 

Here’s a little humor for everyone who has been spending too much time at home…

I read a story the other day about being people going stir-crazy from staying home or being in quarantine that I thought you might get a chuckle from reading.

“I was just talking about going stir crazy the other day with the microwave and toaster while drinking coffee, and we all agreed that things are getting bad. I didn’t mention anything to the washing machine, since she puts a different spin on everything. I certainly didn’t mention anything to the fridge, as he is acting cold and distant. In the end, the iron straightened me out and said everything would be fine; no situation is too pressing. The vacuum was very unsympathetic, and told me to suck it up, but the fan was more optimistic and hopes it would all soon blow over! The toilet looked a bit flushed when asked its opinion and didn’t say anything, but the doorknob told me to get a grip. The front door said I was unhinged, and so the curtains told me to, yes, you guessed it… pull myself together.”

If you need help bringing your ideas to life for your next printing project, we’d love to help! And remember, other printers may be nearby, but nobody comes close.

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Idea of the Week
Kiss Print Hassles Goodbye by Packaging Print-Ready PDFs
PERFECTLY PACKAGED IN EVERY WAY

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Crafting the perfect design is like putting together a puzzle. It starts with a simple concept or vision. But as ideas evolve, your project comes to life in your design software. Fonts are sized, graphics are imported, and colors are blended until the project is perfect.

When your “puzzle” is complete, you are ready to send it to your printer. But you can’t just send your masterpiece (your finished InDesign file) alone; you have to send along the individual pieces you used. Why? Because what looks like a complete InDesign file is actually just a small preview that maintains links to the original files outside the document. To send a complete package to print, you must include all the fonts and any graphics you imported into your design along the way.

Don’t worry! You don’t have to keep track of all these pieces alone. InDesign will walk you through the steps to collect and package everything you need. Start with four simple steps:


1) Before sending a package to print, eliminate unnecessary information like previous file versions and unused color swatches. Run your package through a final quality check. Did you submit high-resolution photos, best quality logos, and appropriately marked bleeds in your PDF files?

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2) Open file. Choose: File > Package.
Dialog boxes in the package tab will display a summary panel with an overview of the packaging process, including details on fonts, links and images, colors and inks, print settings, and external plug-ins. These tabs will point out missing fonts, color inconsistencies, and potential production problems. Click through each of these tabs to catch any mistakes before continuing.

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3) Move to the lower right corner of the package dialog box and click the oval titled “package.” A “Printing Instructions” dialog box will appear. Here you’ll submit your contact information and any other project notes your printer should reference.

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4) After updating your instructions, click Continue. A “Create Package Folder” dialogue will offer you a standard save option or tweaks on final details. Here a PDF preset can be set up or selected, so it exactly matches the workflow of a specific commercial printer.

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Export Preset Options

InDesign allows for PDF presets that enable designers to choose between high quality, press quality, or the smallest file size presets. Each preset will embed fonts and images and capture your design perfectly.

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When packaging a PDF file, always consult with us in advance to save on time, labor, or unnecessary stress. We’re here to make things flow as smoothly as possible!

See more great ideas like this!
Click here to visit the Business Card Factory of Colorado - Ideas Collection.
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Marketing Tip
SEO Habits to Avoid
INCREASE ORGANIC TRAFFIC AND BOOST SALES

A well-planned search engine optimization (SEO) strategy can help you increase organic traffic and boost sales. However, many old-school SEO best practices can do more harm than good. Here are a few SEO habits to avoid:

  • Keyword stuffing (including keywords that don’t read naturally) is widely condemned by search engines and could cause a Google penalty that removes your page from search engine results pages.

  • Limiting your content to newsjacking (sharing articles relevant to your business) or content sharing, rather than creating original content.

  • Using similar content on several pages results in poor quality and low rankings.

  • Skipping posts or posting irregularly makes it challenging to build a loyal audience. The more you post fresh, relevant content, the more the search engines will give you favorable rankings.

  • Ignoring on-page elements, such as title tags, which are important because it gives a sneak peek into the page’s content.

If you’d like help promoting your business in print, look no further! Our creative team is full of cost-effective ideas to make your business shine!

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Uncommon Product
Get Your Foot in the Door with Doorhanger Newsletters
WHY NOT THINK OUTSIDE THE BOX?

Newsletters have a proven track record for establishing and maintaining credibility, announcing new products and promotions, and keeping businesses in touch with customers and prospects. Why not think outside the box and design your newsletter as a door hanger?

Door hanger newsletters are a great way to break through the clutter of e-mail overload and stay in touch with a local community. Because door hanger newsletters must be physically removed from the doorknob, they are more likely to be read and make a lasting impression.

When designed as a door hanger, newsletters are typically brief, with specific landing page URLs or QR codes to read more. You can also track your newsletter results by providing a tear-away coupon or special offer. You may also consider a folded door hanger to increase your marketing real estate.

If you’d like help creating a door hanger newsletter that provides big results, we’d love to help!

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Tech Tip
Adding Grouped Images and Text in Google Sheets
ADD AN IMAGE WITH DESCRIPTIVE TEXT THAT CAN EASILY BE MOVED TOGETHER

While it has gotten easier to add images inside of Google Sheets, here is a way to add an image with descriptive text that can easily be moved together as a group:

Rather than clicking Insert>Image, go to Insert>Drawing, and then click the Image icon to add your image or images. Click on the image and drag the blue edge to make the image larger or smaller.

While in the same popup box, click the Text icon to add your text. Create the text box by clicking and dragging in the drawing area, and then release the mouse for the text box to appear. Highlight your text to change the font, color, and other text styles. You may also layer your text over the image(s).

When you’re done, click the blue Save & Close button at the top right side of the drawing area. This enables your image and text to be grouped together, allowing you to easily move the box around, between, or within documents.

If you need to change your grouped image and text, after inserting it into a Google Sheet, simply double click on the image, and the Drawing box will pop up, allowing you to edit and move text, as well as your image(s).

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Fun@Work

Spotlight Recipe

Tui Sutherland might be writing about this yummy Oreo Fluff!

Did You Know?

The number of pleats in a chef’s hat once signified the level of their experience? In the early days of French cuisine...

Printing Quiz

When a printer refers to drilling, what they really mean is:


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