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BERT@BIZCARDCOLORADO.COM PRESENTS
DEC
1
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Bert McCaffrey & Gary Riedel
Mindset Matters
 

I heard this great quote from Joel Osteen and thought you'd enjoy it.

"The first place we lose the battle is in our own thinking. If you think it is permanent, then it's permanent. If you think you've reached your limits, then you have. If you think you will never get well, then you won't. You have to change your thinking. You need to see everything that's holding you back, every obstacle, every limitation, as only temporary."

Here's the way I see it: To quote Henry Ford, "Whether you think you can or think you can't, you're right."

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Idea of the Week
Master the Light with Custom White Balance
PERFECTING COLOR TONES IN YOUR PHOTOS

Not so long ago, color photographs were developed and printed in a darkroom. Colors were adjusted using chemicals, graduated color filters, and hundreds of dollars worth of equipment. The process of developing and printing photographs was long and grueling. Fortunately, today, things are different. Film photography has become a fine art, and digital photography has taken the helm because of its quick and efficient turnaround.

In the digital world, images can be edited, re-edited, and manipulated before they go to print. Instead of the enlargers and chemical baths found in traditional darkrooms, we now have the technology that gives us the post-processing power to tweak and change photographs to enhance them, sort of like a digital darkroom.

Adobe Lightroom is an inexpensive post-processing program used by amateur and professional photographers across the globe to edit and refine images. It includes many great features, one of which is a powerful White Balance tool that allows you to make color-tint adjustments that will help normalize the color tones you just couldn't land in-camera.

What Is White Balance And Why Does It Matter?

White Balance, which is measured in Kelvins, represents the temperature of light (cool or warm) recorded by your camera. Kelvins range from 1,500K (very warm) to 15,000K (very cool). It's important to stay aware of your White Balance setting as it could save you hours of editing time later. Most cameras today have pre-programmed presets such as Tungsten, Shade, Flash, Florescent, and Cloudy that all record temperature differently and help you capture colors as accurately as possible.

WHITE BALANCE COLOR CHART

How Can I Make White Balance Changes In Lightroom?

When things aren't exactly what you're looking for, and you need to make adjustments, there are three ways you can adjust White Balance in Lightroom:

1) Eyedropper tool

Select the eyedropper tool from the Basics Panel and find an area in your image with light gray or neutral tones. Click that spot with the eyedropper tool and let Lightroom calculate the White Balance for you.

Eyedropper tool GIF

2) White Balance presets (RAW images only)

If your image is in RAW format, you'll have a list of White Balance presets available to you through the Basics Panel. Using the White Balance drop down menu, select an option that best describes the lighting conditions you shot in.

White Balance presents GIF

3) White Balance temperature and tint sliders

The temperature and tint sliders are an advanced setting that allows you to manually adjust how warm or cool an image is, in addition to adjusting the tint between green and magenta. This setting is the most powerful option of the three.

White Balance Temperature and Tint sliders GIF

Go ahead and test the waters, and don't worry if you've made a mistake with your settings. Lightroom is a non-destructive editing program, so you can always get back to square one if you've made changes that just don't work well. Simply use the Reset button to remove all adjustments and return your settings to what they were when the image was captured, and you can start again.

See more great ideas like this!
Click here to visit the bert@bizcardcolorado.com - Ideas Collection.
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MARKETING
Marketing Tip
Marketing with Success Stories
A POWERFUL WAY TO PROMOTE YOUR PRODUCTS AND SERVICES

Marketing with customer success stories is a powerful way to promote your products and services. By sharing positive customer experiences, you not only educate your audience about the key benefits of your products and services, but you can also cross-sell additional items.

Customer success stories can be featured anywhere you promote your brand. For example, place them on product pages of your website to boost confidence when customers are making a purchasing decision. You can also feature “teasers” or shortened content on social media, newsletters, blogs, email signatures, postcards, and more, and include a link to read the rest of the story.

If you’re wondering how to boost your library of customer success stories, all you need to do is ask your top customers! For example: “Would you like to be featured in our next customer spotlight? If you have an inspiring story about your experience working with our company, we’d love to hear from you. Our customers are at the heart of what we do, and we’d love to share your story with our community.”

If you’d like help promoting customer success stories in print, our team has many creative ideas to help you spread the word.

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Uncommon Product
Trifold Brochures
THE PREFERRED TAKEAWAY PRINT ITEM

Trifold brochures are a time-tested, popular print product. Compared to full-page handouts, they are the preferred print takeaway item at any event or tradeshow due to their compact size and neatly organized layout.

Trifold brochures typically feature six panels, ideal for a brief overview of your products and services. If you have more content than space, you can easily direct readers to your website for additional information using a URL or scannable QR code.

While the standard size for these brochures is 8.5” x 11” when flattened, the document size and dimensions can be customized based on your specifications.

If you need inspiration or help designing the perfect trifold brochure to promote your business, give us a call today. Our creative team would love to help.

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Tech Tip
Get Rewarded for Scanning Receipts
APPS THAT REWARD YOU FOR SCANNING RECEIPTS

Did you know many free apps will reward you for scanning receipts from everyday purchases? Here are a few examples:

  • Fetch rewards you for everything you buy, regardless of which store. When you scan your receipts, you receive points you can redeem for gift cards.

  • Receipt Hog not only allows you to earn money back for every receipt you scan, but you can also leave store reviews and easily track your spending.

  • Ibotta enables you to earn cash back on purchases. Check the app before you shop for a digital coupon and get rewarded. The app also offers many rebates to save money on clothes, groceries, etc.

  • Swagbucks pays users to shop and scan receipts from retailers that sell food, household, beauty, or health items.

The number of points you receive in reward apps varies since some items provide higher rewards than others. Additionally, you might be able to submit the same receipt across multiple apps to receive rewards from each one while also boosting your rewards by referring friends and family.

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Fun
Fun@Work

Spotlight Recipe

Heidi Klum's Matcha Berry Smoothie

Did You Know?

Ever wondered why people didn't smile in photos before the 1940s?

Printing Quiz

In the world of printing, circular refers to…

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